Lucky Counter: more tweets, lower price

Uniqlo has a new campaign out there, pretty simple as well. Tweet about an item on the page and it will lower the price of that item. It’s a win-win. Really simple and a nice way to get free promotion for no risk at all for Uniqlo (there’s a minimum price anyway). End at theContinue reading “Lucky Counter: more tweets, lower price”

The world’s most tagged photograph?

I missed this one earlier on. Orange has tried to create a world record for the getting the most tagged people in one photo, using a view from the Pyramid stage at the Glastonbury festival. “The pic itself is a 1.3 gigapixel, 75,000 pixel-wide image compiled from 36 photos that took one minute to capture.Continue reading “The world’s most tagged photograph?”

Cannes Lions 2010 in one PDF

I never really understood the Cannes Lions advertising festival. Sure I like hanging out in Cannes sometime in June and see some of the best advertising out there mixed with a good party, it’s mainly the award categories that I cannot get my head around. Direct, PR, Cyber, … does that still work? You’ll seeContinue reading “Cannes Lions 2010 in one PDF”

The end of advertising as we know it

Or why everything old is new again. Read this great post by Guillaume Van der Stighelen (co-founder of the agency I work for) about advertising and bean counters. About how this new crisis gives yet again a reason to be average. Things will never be the same. Enjoy. And while you’re at it, subscribe toContinue reading “The end of advertising as we know it”

Augmented (hyper)reality

An iPad, why would you be needing that for? Today you hold a little square in front of your webcam, not anymore tomorrow. Sure you are ready for the future? ;) This looks a bit like it could be Capital 4.0. If you don’t know Capital, check it out below (blogged about this long timeContinue reading “Augmented (hyper)reality”