Apple iSad

I was just reading this: “Apple issued a cease and desist letter to Newsday regarding their iPad app commercial. The commercial essentially showed how the iPad can’t completely replace newspapers as the screen will shatter when your hit flies with it. Long story short, Apple doesn’t want their iPad’s glass getting shattered as a newspaperContinue reading “Apple iSad”

Talking tree

Really nice campaign for EOS magazine from our friends at Happiness creating some good buzz for the moment. “Eos has launched “Talking Tree”, a campaign that turns the environmental debate on its head by giving a voice and “feelings” to a 100 year old tree living in living in Bois de la Cambre, on theContinue reading “Talking tree”

It’s possible!

Simple but powerful idea, very well executed. From Leo Burnett, Manila. “As part of its promotion effort in Philippines, Coca Cola wanted to convey the message that Make everything possible. So, they build this reverse pyramid, in stores store, indicating the supremacy and uniqueness of the brand over the competitors.” [Via ADpunch]

A video trip down to memory lane: the Youtube Time Machine

The YTTM offers an interesting way to watch videos from a specific year in between 1860 and 2010. Pick a year and choose one or more categories (video games, television, commercials, …) and you get a video that fits the selection. Let’s find out what happened in 1973 – the year I was born inContinue reading “A video trip down to memory lane: the Youtube Time Machine”

Facebook goes offline!

For real. So the site is still up and running (don’t worry about that!) but it is clearly becoming a trend to bring some of the key Facebook characteristics to the real world. The examples below are perfect proof of that. During summer Coca-Cola in Israel introduced “The Real Life Like”. Together with Publicis E-dologicContinue reading “Facebook goes offline!”

Do you know why you do what you do?

Check out this presentation from Simon Sinek at TEDxPugetSound, asking if you know the ‘know why’ you do business as it is the biggest reason why people will get inspired by your brand. Many of us know what we do, or how we do it… but do do we know why? It’s an important questionContinue reading “Do you know why you do what you do?”

Cute girl has a catchy dance

I have seen this little ad about 3-4 times now and I agree. It’s cute and quite funny actually. I think the guys/girls of Samsung Mobile did a quite good job on this one. Like. Also check out the website that goes with it: http://galaxys.samsungmobile.com/ Maybe the Windows Phone 7 team should take a lookContinue reading “Cute girl has a catchy dance”

Celebrating the future of advertising. Are you in?

Only just a couple of days ago I posted some questions around the category setting in award shows such as the Cannes Lions. If you read that, you will understand I’m delighted to read about the Tomorrow Awards: “The Tomorrow Awards is the first international award show dedicated to discovering, showcasing and awarding advertising creativityContinue reading “Celebrating the future of advertising. Are you in?”

I surf because…

It’s been a really long time since I surfed for the last time, too long really. I used to go windsurfing during the summer holidays when I was younger and always loved to be out there on the board. I might not have been great at it, but enjoyed it as much as the nextContinue reading “I surf because…”