Agency of the year. And what a year it was!

What a week. What a month. What a year. Exactly one year ago we announced that Duval Guillaume would merge it’s Brussels and Antwerp offices into one called Duval Guillaume Modem (in Antwerp). When I look back at the interview both our Executive Creative Directors did with ‘De Morgen’ then I read: “It’s time forContinue reading “Agency of the year. And what a year it was!”

Create value & value creative

When Lee Clow speaks, you listen. The man renown for his work on Apple and Absolut at TBWA/Chiat/Day talked about his thoughts on agency compensation a few weeks ago in a video for an event organized by the 4A’s. In the video he talks about how good creative ideas can be very valuable brand assetsContinue reading “Create value & value creative”

Want something new? Ask a talent without experience.

About a year ago one of the founders of the agency Duval Guillaume I work for wrote a post in which I recognized myself quite a lot. I looked it up again this week since I was recently contacted to help on an innovative project which in the end didn’t go through as the prospectContinue reading “Want something new? Ask a talent without experience.”

Launching a unique duo iPhone app

Yesterday we launched a new iPhone app for Nutricia.  In a new approach to support moms even more we’ve created with Nutricia this new app that helps to get dads more involved in addition of moms tracking their pregnancy. Another pregnancy iPhone app you say? That’s what we though as well and therefore we’ve takenContinue reading “Launching a unique duo iPhone app”

Step into this TV ad…

We’ve launched 2 new campaigns for AXA during the last few days. In line with our “i-Ad” campaign using digital to make a print ad come to life, we’ve now come up with an idea to get more out of a TV commercial using a QR code. The code doesn’t serve as a link toContinue reading “Step into this TV ad…”

The crying invoice

Did you know that 1 in 3 invoices in Belgium are paid late?  That brought us to the idea for this campaign we created for ikki, a new service of USG People developed to support freelancers. From now on invoices will never go unnoticed again: the crying invoice. Hats off to my colleagues at DuvalContinue reading “The crying invoice”

Check out Alfa Romeo’s MiToManiacs

Last week we launched a new campaign for Alfa Romeo: MiToManiacs as part of the Alfa MiTo launch. MiToManiacs is a nonstop race that will take you from site to site via banners. The best and fastest banner-racer will actually win a real Alfa MiTo. And like all good games, there are some shortcuts builtContinue reading “Check out Alfa Romeo’s MiToManiacs”

The promise of interactive television (part 2)

There are 3 reasons I once decided to get a digital television at home: Better quality. Especially with one of those fancy new full HD screens that’s a much better experience. Comfort features. Think about the EPG, easier recording, movie rental, … Interactivity. Push the red/blue/whatever-color button and you will get a richer experience TheContinue reading “The promise of interactive television (part 2)”

Using digital to make print come to life

I didn’t have time last Friday to post it when this campaign was launched, so I’m bringing it to you know. Our client AXA launched their new iPhone app which helps you out when you have a car accident, making sure you deal with it in the right way. Since this is the first appContinue reading “Using digital to make print come to life”