How does bravery define great work, that was the question from David Droga to this panel of industry legends at Advertising Week Europe earlier this week. Here’s what John Hegarty had to say about that. […]
The first question our strategy interns will ask when they start here will almost always be: “what makes a good strategist?”. There are many answers to give to this question but I will only give […]
This Is a Generic Brand Video. It is. Just see for yourself.
Activities not audiences. Russell Davies wrote an interesting post about how organizations are thriving upon ‘marketing thinking’ and how digital breaks most of that traditional thinking for good. It’s not about technology, it’s about a […]
A lot has been said about creativity and this sure won’t be the last thing written about it either. At the agency we often get a question to quickly think about something, quickly help on […]
A while ago 4 of the best comedians of all time met and talked about their profession, sharing a whole bunch of insites that are valuable for all of us. It’s impressive to see and […]
Not that long ago a write a bit on ‘hiring omnivores‘ trying to highlight again that we need to rethink the way we hire people if we want the advertising of the future to be […]