How to make the mobile phone a social object again?

I did a talk about mobile in marketing at the Mobile Convention Brussels today. It’s not the first time I write about social objects or social currency on this blog, but in the case of mobile the device itself is in essence a social object. It allows us to connect with people, remember Nokia’s claim?Continue reading “How to make the mobile phone a social object again?”

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Creative Academy @ Golden Drum: Social Currency fuels Braveness & Creativity

Last week I was in Portorož (Slovenia) to give a presentation at 20th edition of the Golden Drum Awards. To this creative audience I wanted to show that the necessity of building social currency for brands calls for bravery and creativity and as such is a great opportunity for the business that we are in. WeContinue reading “Creative Academy @ Golden Drum: Social Currency fuels Braveness & Creativity”

Social Media Forum: Social Currency

Yesterday I did a talk at the Social Media Forum 2011 in Brussels. It’s a topic that I’m interested in since 2006 or so, the time Hugh MacLeod started talking about “social objects”. You’ll find out why when you keep on reading. I started the presentation with a quote from Mark Twain I had foundContinue reading “Social Media Forum: Social Currency”

Some thoughts on Social CRM

Yesterday I did a presentation on Social CRM at Digital Marketing First (and no my thoughts on that event haven’t changed yet). It was our partner Selligent who had asked me to join them for this presentation and the following is what I prepared. The original call for the presentation was around social media asContinue reading “Some thoughts on Social CRM”

A condescending blogpost

Social media. The ‘new’ marketing trick with which brands, marketers & agencies have been struggling since about 2005 I wish to believe. It allows for better and more engaging connections between people but also between brands and people. At least that is the whole idea. As a result, we have brands begging us to likeContinue reading “A condescending blogpost”

Like who?

Every time I go through my RSS feeds there are a few bloggers that keep amazing me with what they do. Somehow they stand out (more) and they are good at something I wanted to be good/better at as well. So here is my list, I wish I was a bit more … … likeContinue reading “Like who?”

links for 2007-10-26

gapingvoid: “cartoons drawn on the back of business cards”: more thoughts on social objects More from Hugh on ‘social objects’ (tags: business gapingvoid internet marketing social socialobjects web) Top 10 Most Brilliant Gadgets of 2007 – Microsoft Surface, Apple iPhone, Nintendo Wii Fit and More – Breakthrough Awards – Popular Mechanics Top 10 most brilliantContinue reading “links for 2007-10-26”

Truth is people don’t actually like creativity

There was an interesting article in Slate a few weeks ago about the bias against creativity, about the fact that most people say they like creativity but that the truth is we really don’t. And since I work in a creative agency often presenting creative ideas to clients the theory based on a 2011 studyContinue reading “Truth is people don’t actually like creativity”

Announcing the “Blue Monster Show”

The Blue Monster Show: now this might become interesting. I’ve got as much information as you about what this is going to look like (that is after watching this video) and probably nobody really knows. To some point, that is part of what made the Blue Monster so interesting to me so far, the factContinue reading “Announcing the “Blue Monster Show””