Put the hours in

We often get questions how it’s possible that we are only 45 people at Duval Guillaume, working on European campaigns for clients such as Carlsberg, Coke Zero, Smirnoff, … and many others. My answer to that is very simple: put the hours in. Whatever the business you’re in if you want to be successful you will have to put the hours in. When TIME asked Ricky Gervais about the secrets of his success his advice was also not about his style of humor or his vision on comedy, it was about working hard:

The first, “work hard,” is not only the most important, but actually, essential. I believe that if you didn’t have to work for something, it can’t truly be considered success. Luck doesn’t count. I think success is allowed a certain pride and you can’t be proud of luck or even of being born smart, artistic, or talented. It’s what you do with it that counts. I think I learnt this lesson relatively late in life. I was one of those people who would pride themselves on getting results without trying too hard. Passing exams without revising too much. I realize now, that was the wrong attitude. You should always try your hardest. The Office was the first thing I really tried my hardest at. I don’t know why I started this radical new approach then, but I think it was one of those carpe diem type revelations. I came into the industry with a slightly older head on my shoulders than most and maybe deep down knew I shouldn’t blow the opportunity. I put everything into it. A lifetime of experiences, and I couldn’t have been prouder of the results. I don’t even mean the success of the show, but simply the finished product. I was the laziest man in the world before I made The Office but now I’m addicted to that sort of success. Pride in my work. Now I’m a workaholic, because I realize that the hard work is sort of a reward in itself. Winston Churchill said, “If you find a job you really love, you’ll never work again.” That’s what it feels like most of the time. I love it so it’s less like work and more like play. Although I’m a strong believer that creativity is the ability to play.

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