Are all great campaigns actually flawed or imperfect in some way?

BBH London Chairman Jim Carroll wrote an interesting piece about the ‘Creative Enemy N.1’. What is really the biggest enemy of realising creative ideas? Is it design by committee, pretesting, procurement, corporate culture, …? Jim believes that it’s actually your own intelligence. That all great communication is actually flawed in some way and that ourContinue reading “Are all great campaigns actually flawed or imperfect in some way?”

Design is not just what it looks like. It’s how it works.

Design. Is Apple losing focus on one of it’s most essential unique strengths? For a big test we did for Belgian Cowboys recently some members on the editorial team including myself switched from iOS to Android for a while. Not just to see if we liked it or not but also to find out ifContinue reading “Design is not just what it looks like. It’s how it works.”

Put the hours in

We often get questions how it’s possible that we are only 45 people at Duval Guillaume, working on European campaigns for clients such as Carlsberg, Coke Zero, Smirnoff, … and many others. My answer to that is very simple: put the hours in. Whatever the business you’re in if you want to be successful youContinue reading “Put the hours in”

The Ironic Effect. Why you might fail because of your best effort.

Why you sometimes make the problem worse by trying too hard to fix it. Interesting article from Oliver Burkeman over on The Guardian: From weight loss to fundraising, ‘ironic effects’ can sabotage our best-laid plans. The great Harvard psychologist Dan Wegner, who died earlier this year , wrote a famous article entitled ‘How To Think, Say,Continue reading “The Ironic Effect. Why you might fail because of your best effort.”

ID14. Observations on interactive design.

And not just any designer. Petra Sell is a well known UI/UX designer that has shared her own views on interactive design for a few years now and with success. The 2012 & 2013 editions of her design trends presentations have gathered close to half a million views on Slideshare alone so I don’t thinkContinue reading “ID14. Observations on interactive design.”