A condescending blogpost

Social media. The ‘new’ marketing trick with which brands, marketers & agencies have been struggling since about 2005 I wish to believe. It allows for better and more engaging connections between people but also between brands and people. At least that is the whole idea. As a result, we have brands begging us to likeContinue reading “A condescending blogpost”

Why marketers should think more like entrepreneurs

A while ago I did this interview for a new venture of mine (Belgian Cowboys) with Johan Van Dyck. Now before you walk away because you have no idea who that is, you should hear me out. Johan used to be the CMO of the brewery Moortgat which is most known for beers such asContinue reading “Why marketers should think more like entrepreneurs”