Traditional media are dead. Well at least according to plenty of opinion makers they are, and have been so for many years already. And while it’s fair to say that some of them are in trouble, or at least facing a whole new series of challenges it’s clear traditional media are far from dead. I […]
I’ve been a close witness to some of the impact short-form video has had on campaigns I was involved in. Small campaigns like the launch of IKKI.be (which most of you will be unfamiliar with) where the video was responsible for creating so much buzz within the target audience that we had reached the platform […]
