Launching a unique duo iPhone app

Yesterday we launched a new iPhone app for Nutricia.  In a new approach to support moms even more we’ve created with Nutricia this new app that helps to get dads more involved in addition of moms tracking their pregnancy.

Another pregnancy iPhone app you say? That’s what we though as well and therefore we’ve taken the new approach to involve dads because ‘Baby Connection’ works best when you use it as a couple. There’s a mum version and a dad version – and everything each parent adds is automatically synced with their partners’ phones. The app can also transform the two iPhones into one big screen. More about that in the video below:

To launch Baby Connection, we came up with an idea to make men pregnant… well kinda. You can see what we did below:

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