It’s been a really long time since I surfed for the last time, too long really. I used to go windsurfing during the summer holidays when I was younger and always loved to be out there on the board. I might not have been great at it, but enjoyed it as much as the next guy.
Part of why I like the ‘i surf because’ campaign from Billabong so much is that it seems to capture really well what surfing is all about. Nice visual experience, the right music and the question – why do you surf? And that’s exactly what Billabong is trying to capture with this website, the question is to you (surfers), why do you surf?
Nice execution as well. Like.