Only just a couple of days ago I posted some questions around the category setting in award shows such as the Cannes Lions. If you read that, you will understand I’m delighted to read about the Tomorrow Awards:
“The Tomorrow Awards is the first international award show dedicated to discovering, showcasing and awarding advertising creativity that pushes new technological boundaries. Since the very best examples of such work are those that defy standard award show categories, the Tomorrow Awards is category-neutral; all entries are judged together, and only the very best ideas shine brightest.”
Will it be as exclusive as Cannes? Certainly not, but I do hope it’ll be a great awards. Looking forward to the shortlist already. For one, I have given myself up to help judging. What about you?