The egg and the eggplant

Found this via Helge Tenno’s blog – quote on media vs social media from my friend Kevin Slavin (Area/Code):

“One way to think about it. It’s like the relationship between media and social media is like the relationship between egg and eggplant. They share just a couple of letters but they’re not in the same taxonomy. That it’s a fundamentally different experience. And that it used to be when you where storytelling, that what you were competing for attention against where other stories. It’s sort of a story competition. And the attention we are competing for now is the attention to each other.”

I didn’t get the chance to meet Helge in person yet, but I find both him and Kevin very inspiring so check them out.

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Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at https://crossthebreeze.com/about-cross-the-breeze/

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