I’m listening…

But do you care? Did you really want to have a conversation to begin with? Well maybe not you you, but consumers in general? With all the talks about companies and their need to be part of the conversation etc… I get all that, I’m a believer and everything. But what about the consumer? Does he really want to have that conversation? Sometimes I believe they don’t, or at least not everyone does. Sometimes people just want to shout out, make a statement, … without expecting, hoping or even wishing for an answer.

Kris Hoet
Photo by Joi Ito – taken at the SIME08 Blogger Meetup

It was the Facebook discussion during the Kinepolis blogger meetup that got me thinking about this again, but it’s something I experienced on quite a few occasions myself. Someone calls out for support, feedback, … or complains about something on their blog, Twitter, etc and you reach out to see how you can help. I would say that in +50% of all cases you never get an answer back.

Therefore my question. Don’t get me wrong, I’m not pessimistic about ‘the conversation’ and believe companies should do a better job at listening, I’m just saying that sometimes consumers also just want to talk to/about companies and that they’re not always interested in listening to what those companies have to say in return.

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