Mid December last year Peter Kim released his Social Media Predictions for 2009, for which he collected the thoughts of some 14 thought leaders in one nice little document. There’s a lot of good ideas and feedback in there, although I cannot resist thinking some of it is wishful thinking, hoping that some things will change or improve which probably won’t happen. Anyway, worth checking out.
Charlene Li (who was part of the people inputting in Peter’s document) added some extra thoughts on it later on her own blog and also ReadWriteWeb weighted in on the predictions.
More recently Valeria Maltoni asked a dozen marketing bloggers about their thoughts for 2009, and as Valeria puts it: “More than predictions, which is hard to do, we focused on direction. This eBook is the result of our collective energy and execution experience”.
Both documents collect the thoughts of marketing professionals in the field and are definitely worth reading so download the PDFs here: Social Media 2009 (Peter Kim) – Marketing 2009 (Valeria Maltoni)