Marketer’s view on 2009

Mid December last year Peter Kim released his Social Media Predictions for 2009, for which he collected the thoughts of some 14 thought leaders in one nice little document. There’s a lot of good ideas and feedback in there, although I cannot resist thinking some of it is wishful thinking, hoping that some things willContinue reading “Marketer’s view on 2009”

Sales! Everything –50%

I was rather surprised to see that this article (PDF/Dutch) didn’t generate more buzz in the Belgian blogosphere. Let me explain. It’s sales period in Belgium as always during the first month of January. These sales are indeed only allowed a certain moments of the year and are heavily regulated. I won’t go into theContinue reading “Sales! Everything –50%”

Some IKEA for the Oval Office

In the newspaper (Het Nieuwsblad) this weekend: “American Government shops at IKEA”: “They might be driving in expensive cars, but when it comes down to furniture it seems that some people in the US government have a slightly less expensive taste. The people in this government limo have clearly gone to IKEA.” Oh yeah? ApartContinue reading “Some IKEA for the Oval Office”

Turn on the pre-recorded website

My buddy Matth just IM’ed me this one, a pretty engaging promotion from ING for their Lion Deposit. I reckon it’s not easy to make promotions for banks these days given the whole sector lost quite some trust with their customers… like me for instance. I won’t say too much about it as you haveContinue reading “Turn on the pre-recorded website”