Creativity World Forum

Last week I spent 2 days at the Creativity World Forum in Antwerp, a conference that got my attention because of some of main speakers such as John Cleese, Steve Wozniak, Dan Heath, Tom Kelly, Chris Anderson, … Many of them I had not seen before which made it all the more interesting. It was also at this conference that we got to SpotMe device for better networking, something I blogged about last week. Most of he links below point to short recap videos of the presentations, so make sure you check out the ones that interest you.

Day 2 - Chris Anderson
Photo from FlandersDC

First speaker to kick off the event (well after the obligatory and boring intro) was John Cleese. And just like for many of you I guess… he’s a hero of mine so pretty good start :) I must say even though John didn’t re-invent to wheel here on how to be creative but I liked that presentation a lot. John’s theory is that everyone can be creative, but that you need to get into the creative mindset for it and that you need to take time for it. A lot of his focus regarding this mindset was on the unconscious part of your brain that is very important for this. He recommended to read a book called ‘Hare Brain, Tortoise Mind: How intelligence increases when you think less’ to support his talk on this. Instinctively I could recognize myself in this (which I guess is a good thing) but there’s obviously no way I compare to John of course.

The next talk I saw was from Jef Staes. A presentation that didn’t really start of well, but turned out to be pretty interesting in the end. The analogy of the Red Monkey which is the creator, who needs to influence the pioneers first, after which you (hopefully) get followers that finally crush the settlers was an interesting one. Especially given my interest in all things ‘influence’. After Jef came Theo Jansen who I blogged about before, seriously impressed with his creations though. Fascinating to see those on stage., again watch the video. Last speaker I saw on day 1 was Steve Wozniak, and although I was seriously looking forward to that, I must say you might as well read his book.

First up the second day was Tom Kelley from IDEO, who talked about how it’s not good enough to be innovative, but how you also need to outpace everyone else. He spoke about his new book and the different roles he describes in there that are important in the innovative process, with the focus on 2 roles: The Anthropologist and the Experience Architect. Again I liked what I saw, also because it sort of ties in with some things I mentioned during my own presentation at SIME. He mentioned a good quote of Marcel Proust saying:

“The real act of discovery consists not in finding new lands but in seeing with new eyes”

He also referred to a concept they call ‘VUJA DE’ which is exactly the opposite as ‘DEJA VU’ and how it’s exactly these ‘VUJA DE’ moments they’re trying to pursue at IDEO when working on projects. Good stuff.

I was also looking forward to see An De Jonghe but that turned out to be a big disappointment. She gave 3 examples around social networking, one of which was Belgian and which took her a lot of research to find it (yet failing to point out she’s consulting for them!) Good luck we got a great treat from Dan Heath after that. His talk was related to ‘Made To Stick’ (which I loved) and since he’s a great presenter as well, this was really good. Good reminder about the ‘curse of knowledge’ and thinking about reading the book again.

Last but not least, Chris Anderson, no need for introduction right? He talked a little bit about ‘The Long Tail’ but mostly on his new book ‘Free’ which is coming out next June. It was really interesting to see how he came about this theory (talking about how “storage, bandwidth will become to cheap to meter”) and why that enables these new models. He talked about 4 models of FREE that exist in the 21st Century:

  1. A marketing trick
  2. Ad-Funded / Ad-Supported
  3. Freemium
  4. Gift Economy

… of which Freemium is definitely the most compelling to me. Really good talk again which concluded the event. So needless to say I enjoyed it, especially when you know it cost only like 300 EUR. There were more presentations but those were the ones I wanted to talk about, make sure you watch those videos!



  1. HowardKi says:

    Сплошная бетонная кладка пригодится там, где предполагается интенсивная эксплуатация дорожки, например, на пути от калитки до крыльца, или от ворот к гаражу. Для укладки дорожки первым делом необходимо вырыть траншею или уложить опалубку, которая будет удерживать бетонную смесь от растекания. Подойдет для этих целей тонкая фанера или листовое железо. Дно траншеи очищается от растительных элементов, засыпается песком, а затем щебнем. Оба слоя обильно поливают водой и утрамбовывают. Проделать это нужно минимум 2-3 раза, затем можно оставить подготовленную поверхность, дабы она слегка просела и подсохла. Позднее на песочно-щебниевый слой укладывается армированная сетка и вся дорожка целиком заливается бетоном. При желании готовой дорожке можно придать вид каменной мостовой, при помощи одной нехитрой операции. Подсохший, но не затвердевший окончательно цемент легко поддается любой деформации. Воспользовавшись этим, на поверхности можно нарисовать узор, имитирующий каменную кладку. Бороздки, глубиной 3-5 см, заливаются цементным раствором белого ( или любого другого) цвета, который после высыхания будет выглядеть как промежуток между отдельными камнями. Добавив в готовый бетонный раствор цветной пигмент, можно получить любой приглянувшийся оттенок. Можно оставить дорожку из цемента в ее первозданном виде, а затем придать ей живописности при помощи красиво оформленного бордюра. Технология изготовления дорожки из бетона не сложна, но требует достаточно времени. Окончательное затвердевание смеси происходит не ранее, чем через три недели. Все это время дорожку необходимо поливать водой, чтобы высыхание происходило равномерно, а на поверхности не образовались трещины. Ходить по такой дорожке можно будет уже через 5 дней с момента заливки.

  2. Это полноценный формат игры, доступный каждому.

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