Innovation

“Don’t take a designer and tell them to build a bridge. Bring them to the canyon and see what they come up with. (Claudia Kotcha)”

Taken from the “We need change” presentation on Slideshare: “A loosely structured collection of quotes and references regarding the (mediocre) but promising state of market research”.

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Published by Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at https://crossthebreeze.com/about-cross-the-breeze/

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