I liked this quote from Tim O’Reilly on a post related to Micro-blogging and how that compares to ‘regular’ blogging. Now I didn’t find the post itself that interesting, but Tim’s comment certainly was (emphasis is mine):
“Also fascinating to see different tweeting behaviors evolve in real time. It’s like watching evolution in bacteria vs. mammals. For example, among the top twitterers, it’s pretty clear that many of them are simply following anyone who follows them, which drives their "popularity." But that makes clear that they aren’t actually following any of those people — the volume is just too great. So ironically, if you follow everyone, you follow no one. (Unless you "friend" them, and only really follow your friends.)
So you can see that there are three categories of twitterers: those who use it for its original purpose, by following and being followed by a small group of friends; those who use it for marketing, by broadcasting to many but following none; and those who recognize the asymmetry, and are followed by many, but follow fewer.”
More than with blogging or anything else so far, Twitter has been a lot about quantity for many people. Metrics that ‘matter’ are number of followers, number of tweets, … and I’ve always thought of that as rather ridiculous. I’m more interested in the ratio of friends vs. followers, the number of links clicked, (comes in bit.ly?), clicks compared to the number of followers, re-tweets, replies, other tweet referrals, … anyway a lot more than is measured today.