Content is King! Content is dead, Community is King! Context is King.… etc etc. What is right and what is wrong about all this? There are a few things I learned over time that I think are important values in marketing today. Let me know what you think. And by the way, it’s not oneContinue reading “Beyond the hype”
Monthly Archives: June 2008
Starwood hell
Good thing, my buddy and colleague Philippe is back on the blog. Bad thing, he’s now Jean. I guess this is the time where you think: ‘huh?’ but I suggest you read on his story of his recent Sheraton / Starwood experience and I’m pretty sure you’ll know what I’m on about. What has happened?Continue reading “Starwood hell”
Geek Marketer
I’m what they call a geek marketer. Steve Rubel wrote a post about this late last year in his Ad Age Digital column saying: “Enter Geek Marketers. These cross-trained specialists are fluent in both worlds and bridge them. They are marketers by trade, yet they also have a hard-core interest in technology and social anthropology.Continue reading “Geek Marketer”
Inspiration, Anyone?
When we launched ‘The Break-Up’ about a year ago we were impressed with the feedback we got on it. Yes we thought it was good, but still we never expected it to be as big as it became. And feedback was good, people like how we portrayed the changed relationship between consumers and advertisers. TheContinue reading “Inspiration, Anyone?”
Screensaver: the making of
So you always wondered how a screensaver was made? Take a look at the video below to get an idea of that process. Enjoy. “Life’s too short for the wrong job”. The German jobsite Jobsintown.de did some great advertising around this theme in the past and I must say I really like this video asContinue reading “Screensaver: the making of”
Coming soon
… to a computer screen near you. I hope you have seen / remember this little movie that was launched about a year ago? ‘Bring the love back’ or ‘The Break-Up’ as it was officially titled. Today the sequel to that is almost ready and Geert – my colleague responsible for all this – madeContinue reading “Coming soon”
