Any color-blind in the audience?

I’ve touched on this before (related to Advertising) and since I’m color-blind myself I hold a strong interest in the topic. Most important fact to repeat out of that earlier post: 8% of all Caucasian males suffer a color vision deficiency. And that might be more than you would expect.

With this in mind I said that it’s not that silly to have your ads tested to see if someone who’s color-blind can see/read everything alright. Same counts for websites obviously, but the most time I personally have problems with it is with presentations.

We all know that every single minute there’s probably someone in the world working on the most horrendous powerpoint/keynote presentation but apart from ugly presentations, some people use texts on backgrounds in a way that I can’t read the slides anymore. And guess what, If you have a reasonable audience, I probably wasn’t alone.

Last week AdLab did a post about this topic again and posted these 2 color wheels. The first one is the color-wheel as seen by a red-insensitive protopane, the second color wheel is a regular one.

colorblind

So here’s the normal one:

noncolorblind

Now it’s very hard for me to say if the first wheel actually represents what I see, since I obviously see both color wheels different then you, but it should give you a good idea. Also read Paul Martin’s post on color-blindness where you can see a whole lot more of comparison images.

 

Published by

Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at https://crossthebreeze.com/about-cross-the-breeze/

1 Comment

  1. It is an interesting topic indeed. As I am partially color-blind, I find myself often in a situation where people managed to create a visual thing I simply can not get the information out. Like the example you give about text on images, worst case scenario in presentations.

Leave a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s