Like.no.other? Sure?

The third installment of the colorful Sony Bravia ads went live this week and much has been written about it yet. First of all I was a huge fan (still am) of the first ‘bouncing balls’ commercial as I found it to be the perfect commercial. It was creative, funny, moving, … you name it. The second ‘paint explosions’ commercial didn’t have any of that for me.

And now it’s time for Play-Doh rabbits, take a look if you haven’t done so yet:

The bouncing balls still remain my favorite but I like this new one, being a fan of the Stones helps of course. One thing I didn’t like is the website. I don’t think the navigation is very handy, at least I struggled with it and it’s not like this is my first web experience ;) Also the first installment had everything ready for us to start spreading the love. On this new site you can’t even download the video, which I found disappointing.

And it seems like there is even a bigger problem. Adhunt pointed me to a post on Gizmodowhere it seems the whole idea of this commercial has been ripped off from an LA based artist called KozynDan (who confirmed to Gizmodo that has been the case indeed). Always very sad to see things like this happen in advertising and I’m sure this isn’t the last we’ve heard from this. It sure gives the ‘like.no.other’ slogan a ‘funny’ taste if you ask me (although it’s probably not Sony’s fault).

Here’s KozynDan’s work it’s referring to:

kozyndanart1

kozyndanart2

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Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at https://crossthebreeze.com/about-cross-the-breeze/

3 Comments

  1. lol all those rabbits reproducing reminded me of the way viruses populate through a computer system… I’m sure that wasn’t their intention, but never mind. For some reason I found it rather a wierd ad and one that I wasn’t entirely comfortable with… then again this is the girl who had nightmares after America McGee’s Alice game because of the white rabbit…

    Like you I didn’t much like the UI and navigation. It was more confusing than intuitive. I guess someone thought they should try something different. I always find that simple is best. :)

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