Open source marketing

While I was looking up some extra information for the presentation I need to do at the Social Media Forum I came across an older link that was on my blog’s ‘scrapbook’ for a while but that I hadn’t used so far.

The post that Valeria Maltoni wrote for the Blog Herald was called “3 reasons why blogging is open source marketing” and the title immediately caught my attention. Valeria might not have been the first to use the expression ‘blogging is open source marketing’ but it was the first time I read it and I liked it, it sort of captures quite well the concept I think.

Here are the 3 reasons (and I’m sure there are more), read the full article to get the details: