links for 2007-08-07

ClickZ: IAC Leaves DoubleClick for Atlas IAC Leaves DoubleClick for Atlas

IAC Advertising Solutions has switched ad servers, abandoning DoubleClick in favor of aQuantive’s Atlas. The deal is a big win for Atlas and for Microsoft, which anticipates completing its acquisition of aQuantive by the end of the year.

(tags: deal doubleclick atlas microsoft advertising aquantive ask match excite expedia)

Published by Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at https://crossthebreeze.com/about-cross-the-breeze/ View all posts by Kris Hoet

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Published by Kris Hoet

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