After ‘Man bites Dog’…

… Belgium brings you ‘PC bites Man’. Back in 1992 the killer comedy ‘C’est arrivé près de chez vous‘ (US title ‘Man bites Dog’) showed a camera crew that followed a serial killer/thief as he exercises his craft slowly involving the crew into it as it goes. From the comments it looked like people either hated or loved the movie, I found it to be fantastic.

And so today we get ‘PC bites Man’. This time it’s not a movie but an interesting campaign for the N95 that was developed by the Belgian agency These Days. It’s been a while since I saw an interactive campaign that is able to draw attention, is fun and which is still very much in line with the value prop of the product. Many times a viral campaign is fun but you wonder what the link with the product is.


The N95 caries slogans like “What computers have become” (UK) or “The computer re-invented” (BE) so extending that to the idea that ‘regular’ computers are becoming jealous of the N95 is a good one. And, the execution of the idea is brilliant. Just take a look at and check out the shocking footage or the medical pictures from the doctor’s office. Here’s one of the videos:

But the site offers you a lot more than just the funny videos around these accidents. It offers a map with ww victims, camouflage ringtones or the N95 disguise mug that you can order. It also has videos with safety tips that learn you how to deal with jealous computers, like the one below:

Last but not least, These Days makes very good use of the power of wom by offering easy links to share the videos on blogs for instance but also safety posters you can download to hang in the office making it more than only an online piece. And of course you can upload your own experience as well. They also created some personalized video warnings for know influencers in the mobile space. Even if the videos were only personalized to include the name of the influencer, it still is quite remarkable.

Great stuff guys! I love it.

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