links for 2007-07-17

IN WHAT IS BILLED AS a unique publication–a book by bloggers–The Age of Conversation offers marketers advice on ways to engage consumers through conversation, although it makes a strong case for less talking and more listening on marketers’ part.

Three months ago, agency execs Drew McLellan and Gavin Heaton agreed to add “publisher” to their resumes. Having struck a deal with 103 authors eager to lend their two cents about today’s marketing-communications landscape.