links for 2007-07-11

A leading online measurement service will scrap rankings based on the longtime industry yardstick of page views and begin tracking how long visitors spend at the sites.

Coca-Cola’s mobile initiative is expected to drive interest and awareness from other brands to invest in mobile. But there are still challenges to overcome.

In a nod to the success of emerging Web 2.0 technologies like AJAX and streaming media, one of the country’s largest Internet benchmarking companies will no longer use page views as its primary metric for comparing sites.

Instead, Mr. Keen’s book is one of bizarre inconsistencies, of self-righteous cliches, of stretched or omitted facts, and of shrill Ann Coulteresque diatribes that are entertaining in their boldness but quickly become boring in their monotony.

Ok, so riddle me this Batman. With the rise of tabbed browsers, how do you account for those of us that leave a web page loaded in a tab but perhaps only engage the page for a couple of minutes?

Every day, 150,000 people join the Facebook social networking site. Many enthusiastically upload personal information – cultural and consumer tastes, photos and videos – to create a profile page to share with friends and acquaintances.