Enjoy your testdrive!

This guerilla campaign was developed by BBDO Stuttgart for Mercedes, no need to explain what it’s about as it’s such a simple execution of a very good creative idea. Campaigns like these are just a joy if you ask me. Great stuff BBDO!

mercedes1

mercedes2

[Via marketing alternatif]

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2 Comments

  1. sideburns says:

    Nice one indeed, and they have won a Gold Promo Lion at Cannes with it. http://www.bbdo.de/de/home/news/2007/bbdo-agenturen_gewinnen.html

  2. Imke Dielen says:

    Very nice one… :)

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