I just saw this nice stunt from Chevrolet for their Chevy Captiva. This took place in the UK where they had one of these Captiva’s covered in this typical silvery scratch card coating we know from scratch-and-win cards. All around the car there were coins on the ground and people could just start scratching the car trying to reveal the ‘You win’ square. The person that revealed this won a brand new Captiva. Nice.