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I guess that when you read a blog called Why Advertising Sucks you know what you’re in for, but still it’s some good reading. There’s a perfectly well-timed and well-crafted rant entry:
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“Research finds price is the most important factor in consumer loyalty” Is it?
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Effectively communicating ideas and building relationships takes some discipline. I have always liked Steven Covey’s 7 Habits of Highly Effective People. The principles make sense and are applicable both in your personal and professional life.