I guess that when you read a blog called Why Advertising Sucks you know what you’re in for, but still it’s some good reading. There’s a perfectly well-timed and well-crafted rant entry:
“Research finds price is the most important factor in consumer loyalty” Is it?
Effectively communicating ideas and building relationships takes some discipline. I have always liked Steven Covey’s 7 Habits of Highly Effective People. The principles make sense and are applicable both in your personal and professional life.