The emotion of customer experience

At MIX07 in Vegas (in April) there were few presentations that didn’t have a sort of web-technical angle on things. There were a few, but one was quite outstanding and in on my list to write about since then. The presentation I’m talking about is ‘The emotion of customer experience‘ by Lou Carbone. Lou talksContinue reading “The emotion of customer experience”

Enjoy your testdrive!

This guerilla campaign was developed by BBDO Stuttgart for Mercedes, no need to explain what it’s about as it’s such a simple execution of a very good creative idea. Campaigns like these are just a joy if you ask me. Great stuff BBDO! [Via marketing alternatif] Technorati Tags: mercedes, advertising, guerilla, bbdo, germany, stuttgart, testdrive

links for 2007-06-22

Marketers Seek a Banner-Blindness Cure – Pity the poor banner ad. Cutting-edge just a few years ago, this pioneer of Web advertising is now scorned as hopelessly out-of-date, a neglected stepchild in an era of Web video, widgets, mash-ups and social networking. (tags: banner online advertising video widget mashup wsj)

links for 2007-06-21 Analyzing the Facebook Platform, three weeks in In this post, I provide an overview and analysis of the Facebook Plaform and what we have learned about it in the three weeks since it launched. (tags: api application facebook dev networking marketing internet platform programming review strategy socialnetworks socialnetworking trends business web2.0 social) Wired 15.04:Continue reading “links for 2007-06-21”

links for 2007-06-20

New IM application for Facebook, built with Adobe AIR – Download Squad Combine Facebook’s API, Adobe’s portable AIR runtime and a little ingenuity and you get Airwaves, and IM client built from the ground up with social networking in mind (tags: applications platform beta api adobe air facebook socialnetwork video) Webware 100 winners announced! |Continue reading “links for 2007-06-20”