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The big benefit of word-of-mouth is that your marketing budget goes toward zero, as your users become your marketers.
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Smart marketers create their own social networks for customers, giving them the opportunity to self-identify and share information.
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As of today, Zune Marketplace has numerous former-Beatle Paul McCartney albums for subscription download or for purchase, while iTunes has none?
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From our experience the phenomenon of asking bloggers to trial products or services is increasing markedly. It makes sense from a number of perspectives.
links for 2007-05-22
'Cross The Breeze 