Popfly: online mashups for dummies?

Last week Microsoft (my employer) announced a new tool that will allow anyone basically to develop mashups. When I read about it at the Popfly website it says Popfly is about 2 things:

1. Popfly Creator is a set of online visual tools for building Web pages and mashups.
2. Popfly Space is an online community of creators where you can host, share, rate, comment and even remix creations from other Popfly users.

There’s not a lot of information available about it, but take a look at the webcast the team created if you want to know more or read the coverage at Techcrunch. I signed up for it, hoping to get an invite soon. I’m very curious how easy this will really be and since I don’t write/read a single line of code, not even HTML, so I think I’m the perfect person to perform the ‘dummy proof’ check ;)