links for 2007-05-17

Luistert de adverteerder wel naar de consument? · Marketingfacts

Microsoft’s The Break Up is een prachtige korte video over de relatie tussen adverteerder en consument.

(tags: thebreakup microsoft marketing advertising advertisers consumers)
I Know Everything About You. You’re 28-34… » Beyond Madison Avenue

Microsoft calls out their own clients, the advertisers. Hey guys, you’re a bunch of ego-driven, pretentious assholes!

(tags: microsoft thebreakup advertisers consumers advertising)
CK’s Blog: Role Reversal: brilliant break-ups, not-so-brilliant branding

All I wanted to do was stay in my bliss over books. Alas, of all things, I’m talking Microsoft…

(tags: microsoft advertisers advertising thebreakup consumers)
Marketing & Strategy Innovation Blog: Breaking Up With Advertising

(tags: thebreakup microsoft advertisers advertising consumers)
Servant of Chaos: Love the Love

When I first heard about Geert Desager’s experiment I wondered whether it would work. I liked the idea and I liked the title and I liked the passion behind the project, but I felt like I was still grasping for the through line …

(tags: thebreakup microsoft marketing advertisers consumers advertising)

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Published by Kris Hoet