First of all there’s I-Merge. This Belgian interactive agency is about to change into it’s new … shape and therefor they launched a teasing campaign to build awareness of this. A lot of us knew that there were big changes to be expected and they could have done the classic PR approach + email to clients to announce it but… that’s not the I-Merge way :) If you go to the I-Merge website, you will be able to get one of the pixels out of their actual logo, basically helping it to fade out. By doing so you get a very real certificate that you’re the proud owner of this pixel… and obviously it’ll help the agency to update you once the news gets out. I own mine already, make sure you do as well. More about this on their blog.
The second thing that’s about to happen relates to ‘Bring the love back‘, something I spoke about earlier. We’re coming really close to the release of this short video and I’m sure many of you will like it. Hopefully it’ll fuel the conversation with advertisers on reaching today’s consumer. I’ll put up a post with the video once it’s live so keep an eye on this blog ;)