10 reasons why traditional agencies resist

This week the Canadian Provokat blog did a good write-up on 10 reasons why traditional agencies resist to the digital world. It’s definitely not the all included list, but there’s a lot of truth in there and as such worth a read. I’ll do a quick list of the 10 topics but you should read it at the Provokat blog as the full copy is there together with some images that strengthen the content.

  1. What web? What are you talking about?
  2. TV is easy to sell
  3. Traditional advertising pays
  4. Trad ads are glam
  5. Web lasts too long
  6. TV works
  7. Technology is too complicated
  8. I tried it once and it didn’t work
  9. I’m retiring soon, no need for me to go there
  10. I don’t want things to change

Recognized something? Anyone?

3 Comments

Leave a Reply to Philippe Cancel reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s