Book Club – round #3

It was burning on my lips for a while, but finally the news is out: ‘Made to Stick‘ was selected for the third round of MarketingProfs Book Club. Regular readers will know that I really enjoyed the conversations in the first round, and knowing that I might have influenced the title for this round a little, is fun to know. If you’re into a good conversation about Marketing but haven’t heard about this initiative before, you should sign up, it’s quite interesting.

And what’s especially good about this book – apart from the book itself – is that I’ve actually read it already. Knowing that ‘The Origin of Brands’ from the second round is still underway to Belgium (it have only been 3 months so far – thank you Amazon) I’m off for a good start.

To CK and the other members – talk soon.



  1. CK says:

    Yes, you completely influenced this book selection, dear…it was YOU who brought it to my attention…and I always listen to you! The bookworms and I thank you ;-).

  2. Mack Collier says:

    Good taste in books Kris, as I am loving it right now. See you at the BC!

  3. Chip Heath says:

    Kris – Thanks for being the key influencer on this one! Dan and I are looking forward to talking to you and everyone else at the book club. We owe you one.

  4. Kris Hoet says:

    Thanks everyone, looking forward to discuss this one with all of you as well.

Leave a Comment

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s