It was burning on my lips for a while, but finally the news is out: ‘Made to Stick‘ was selected for the third round of MarketingProfs Book Club. Regular readers will know that I really enjoyed the conversations in the first round, and knowing that I might have influenced the title for this round a little, is fun to know. If you’re into a good conversation about Marketing but haven’t heard about this initiative before, you should sign up, it’s quite interesting.
And what’s especially good about this book – apart from the book itself – is that I’ve actually read it already. Knowing that ‘The Origin of Brands’ from the second round is still underway to Belgium (it have only been 3 months so far – thank you Amazon) I’m off for a good start.
To CK and the other members – talk soon.