It was burning on my lips for a while, but finally the news is out: ‘Made to Stick‘ was selected for the third round of MarketingProfs Book Club. Regular readers will know that I really enjoyed the conversations in the first round, and knowing that I might have influenced the title for this round a little, is fun to know. If you’re into a good conversation about Marketing but haven’t heard about this initiative before, you should sign up, it’s quite interesting.
And what’s especially good about this book – apart from the book itself – is that I’ve actually read it already. Knowing that ‘The Origin of Brands’ from the second round is still underway to Belgium (it have only been 3 months so far – thank you Amazon) I’m off for a good start.
To CK and the other members – talk soon.
'Cross The Breeze 
Yes, you completely influenced this book selection, dear…it was YOU who brought it to my attention…and I always listen to you! The bookworms and I thank you ;-).
Good taste in books Kris, as I am loving it right now. See you at the BC!
Kris – Thanks for being the key influencer on this one! Dan and I are looking forward to talking to you and everyone else at the book club. We owe you one.
Thanks everyone, looking forward to discuss this one with all of you as well.