Simple truth about advertising

A couple of years ago I received a funny little book from Duval Guillaume called “Simple truth about advertising”. I don’t exactly remember when or where I got it (the copy I have is from the ’98 first edition) but I think I pretty much carried it with me in my pc bag ever since. Anyway it’s nothing new, but it still presents a very simple and amusing view on advertising that is not outdated at all.

“This amusing little book will not teach you how to become a great advertiser-but at least should help you understand why you’re not.” – Sir Richard Branson 

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You can still order your copy at the website of Duval Guillaume and if you’re a bit interested in advertising I think you should. It’ll cost you 9 EUR (shipping cost included) and it’s definitely well worth it.

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