You get a long way with common sense

Yesterday I finished my little contribution to ‘The Age of Conversation’, the ebook project I talked about earlier. Sitting in the one of the hallways at MIX07, in between 2 sessions I just had to make time for it as the deadline came really close and I wasn’t able to write it on the flight to Vegas as I had hoped. The piece I wrote is about being part of the conversation, the many fears that seem to come with it and how common sense will get you over a lot of these.

Many of the discussion & conversations I’ve been having recently were exactly about this. What can we say in the comments, can I have someone else write my blog if I write the initial basic piece myself, … etc. What I wanted to say is that this conversation is not so much different from any other conversation you’re having on a daily basis, so don’t let the technology behind it frighten you. I’m not sure if it’s well written, whether it’s valuable but make sure you get the ebook (all revenue is going to charity remember) and let me know what you think.

Also, this ebook project includes contribution from many interesting marketers out there, you got to admit that’s an impressive list:

Gavin Heaton
Drew McLellan
Valeria Maltoni
Emily Reed
Katie Chatfield
Greg Verdino
Mack Collier
Lewis Green
Ann Handley
Mike Sansone
Paul McEnany
Roger von Oech
Anna Farmery
David Armano
Bob Glaza
Mark Goren
Matt Dickman
Scott Monty
Richard Huntington
Cam Beck
David Reich
Mindblob (Luc)
Sean Howard
Tim Jackson
Patrick Schaber
Roberta Rosenberg
Uwe Hook
Tony D. Clark
Todd Andrlik
Toby Bloomberg
Steve Woodruff
Steve Bannister
Steve Roesler
Stanley Johnson
Spike Jones
Nathan Snell
Simon Payn
Ryan Rasmussen
Ron Shevlin
Roger Anderson
Bob Hruzek
Rishi Desai
Phil Gerbyshak
Peter Corbett
Pete Deutschman
Nick Rice
Nick Wright
Mitch Joel
Michael Morton
Mark Earls
Mark Blair
Mario Vellandi
Lori Magno
Kristin Gorski
Krishna De
Kris Hoet
Kofl Annan
Kimberly Dawn Wells
Karl Long
Julie Fleischer
Jordan Behan
John La Grou
Joe Raasch
Jim Kukral
Jessica Hagy
Janet Green
Jamey Shiels
Dr. Graham Hill
Gia Facchini
Geert Desager
Gaurav Mishra
Gary Schoeniger
Gareth Kay
Faris Yakob
Emily Clasper
Ed Cotton
Dustin Jacobsen
Tom Clifford
David Pollinchock
David Koopmans
David Brazeal
David Berkowitz
Carolyn Manning
Craig Wilson
Cord Silverstein
Connie Reece
Colin McKay
Chris Newlan
Chris Corrigan
Cedric Giorgi
Brian Reich
Becky Carroll
Arun Rajagopal
Andy Nulman
Amy Jussel
AJ James
Kim Klaver
Sandy Renshaw
Susan Bird
Ryan Barrett
Troy Worman



  1. Connie Reece says:

    Hello, Kris. I look forward to reading your chapter — glad you were able to make that deadline in spite of all the difficulties. Your point about not letting the technology get in the way of the conversation is an important one.

  2. I’m sure we will enjoy reading the thoughts and ideas put forth by this incredibly diverse and international group. It’s really good to read that professionals from all over have decided to put some of their activities on hold and pour their hearts into this project.

  3. Kris Hoet says:

    Thanks. I wrote a while ago how the Book Club at MarketingProfs was one of the new very exciting ways to be part of a conversation, and this ebook is like a next into that. Very exciting indeed.

    Looking forward to read your chapters as well, as all of the others, I guess I’ll finish it immediately once I get a hold of it ;)

  4. mindblob says:

    Hey Kris,

    Seems like there will be at least 2 Belgian dudes in the list. A while ago, I heard from your site from friend (Koen P.). Didn’t know you did write for MarketingProfs, though. Can’t wait to read your chapter. Nice meeting you (this way!). Perfect occasion, isn’t it? : )

    Kind regards.


  5. Kris Hoet says:

    Hey Luc – We’re 3 Belgians in the list actually, my colleague Geert Desager wrote a piece as well.

    As for MarketingProfs, I’m not writing for that, but I’m in their bookclub which you should check out if you haven’t done so already. Every couple of months CK picks a marketing book that will get discussed at MarketingProfs forum, and these are very engaging.

    Looking forward to meet you in person.

  6. mindblob says:

    Great 3 Belgians! Ok ok, I know CK’s book club… I missed time to participate. Nice you did, though. Yes I’m also looking forward to meeting you in person.
    PS : Love the design/graphics of your blog!

  7. Connie Reece says:

    Hey, the Belgians are taking over! Just kidding.

    I’m really glad to see the international participation. One of the contributors is from Oman. What other countries are represented?

  8. Hello, Connie! Great to be a part of this project, and I can’t wait to see the whole thing complete.

    And I’m from the country of Texas – does that count? :-D

  9. Connie Reece says:

    Robert, I’m from Texas too — and like our tourism advertising says, “It’s a whole other country.” LOL

  10. Toby says:

    Chris – the world spins in increasingly smaller circles. I too was in Las Vegas last weekend. I too ended up writing my chapter for our ebook glad that I had the benefit of a west coast time zone. I too was at the Venetian. I too included technology and conversations. Hmmm… Looking forward to reading your work.

  11. Kris Hoet says:

    @Connie/Robert – Welcome Texas! I actually think it’s a good idea indeed that we get an idea of the countries involved. I asked Gavin if he knows, could be an amazing map really.

    @Toby – Those are the times you are reminded of how small the world really is, amazing.

  12. Luc, I have been reading your blog for some time, and I look forward to reading your chapter! And yes, it was great to have the extra time here on the West Coast. :-)

  13. Nicefiller says:

    You made some first rate points there. I seemed on the web for the issue and found most individuals will associate with together with your website.

Leave a Comment

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s