New Kinepolis website

I was waiting for this to happen and today is the day. Kinepolis Group just put it’s new website online at www.kinepolis.com. For those people that know me not only from this blog (or have read the ‘About me’ post – who does?), you know that I spent 7 years of my career working at Kinepolis so this is still extra exciting for me. It’s also the first big website upgrade that I haven’t been involved in.

Apart from a totally fresh layout and some new navigation like the iTunes-style trailer flip (see screenshot below) and better integration of the trailer viewer they’ve added some new up to date features like RSS feeds. I’m a bit overwhelmed with the rich navigation, but overall it looks very nice and the colorful images on the grey background make it a visual pleasure. Just go easy on the ads please.

Together with this new website comes the first real mobile site of Kinepolis, which you can check at www.kinepolis.mobi. I had the chance to testdrive that a little over the last few months and I must say I like that one a lot. Maybe you remember that I asked for mobile content last year, and I can’t say the landscape changed a lot. Luckily I’m on the Deepfish beta which allows me to visit non-mobile ready sites on my mobile.

Congrats to Suan and the team at Edge who’ve been working on this for the last few months, I’ll be surfing some more to find out about all the new stuff ;) And now Kineticket?

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Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at https://crossthebreeze.com/about-cross-the-breeze/

8 Comments

  1. Hi Kris,

    Thank you for the comments en remarks, always welcome. Thank you also for having initiated this huge project.

    Many thanks also to Edge and my team for the wonderful work they delivered and for the hours they have spent very late in the night.

    CU

    Régis

  2. The new Kinepolis website is crap! It has worked on my nerves since the launch in 2007:

    – very heavy and slow
    – lots of ads poping up (why does kinepolis need the extra cash of those? Movies seem expensive enough already for them to make loads of money)
    – site losing Kinepolis site preference/choice when going back to movie overview

    Thanks Kinepolis for this nice downgrade

  3. Raf I still believe they made interesting changes compared to the ‘old’ one, like how you can filter out the programming to your needs etc… but that said, I also get very much annoyed with the amount of advertising on the site, it’s just waaaay too much.

  4. Hey Kris,

    Last time I posted I came back very frustrated from a visit to the kinepolis website :)
    On a calmer note, the filter is indeed a nice addition. But I can’t help finding their website very customer unfriendly.

    Recent annoying addition to the site: 100 days card commercial before every movie trailer… sigh…

  5. No worries Raf – I can see where some of the frustration is coming from. And sorry for the commercial before each trailer… I must admit that this is something I introduced on the site when we launched the version before this one quite some years ago now already.

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