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This week, I added a piece on the homepage of the Ogilvy Blogfeeds with tips on pitching bloggers. This has been a topic on many PR and marketing blogs recently
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Here are just a few non-boring ways to use Twitter for marketing
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Seven years later, we’re now clearly in the throes of another dot-com bubble. You might argue that the new bubble has been in effect since mid-2006, but the signs are absolutely unmistakable now.
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I’m a bit of a stat head and enjoy trawling through log files and looking at pretty graphs. One statistic that I’m particularly interested in is the number of subscribers different sites have in different niches.
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In any marketing effort, remember you are trying to reach people who are bombarded with a plethora of information and offers. To be effective at getting the attention of this harried bunch, it is crucial to make time to plan each marketing campaign.
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One of the things I want to get back to is writing more about technology’s impact on media, PR and marketing and a little less on just Web 2.0 by itself. Charlene Li from Forrester gave me just the starting point I needed. She is out today with a new fas
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What happens around the world in one day? In a word – life. Here on Flickr, photographers are sharing what they see: snapping daily moments, recording history, telling stories, capturing beauty.