A few weeks ago I was invited by Simon McDermott to be on a panel at the Blogging4Business event taking place in London on April 4th. The panel will be about:
Next Generation Market Research – How Companies are Listening and Learning from Social Conversation
Blog monitoring, blog auditing and brand social research are some of the real buzzwords that get companies excited. From PR to marketing to advertising to consumer brands, research directors and company executives are embracing the ability to listen to the global conversation and learn what real people are saying about goods and services without the need for focus groups or artificial surveys. Whether you need to know how your company is perceived or how your competitors’s new brand fared during that expensive US launch, next generation market research is the social tool every company can benefit from.
I’m very much looking forward to the event, to the discussion with the other panel members in specific, but also to hear some of the other speakers/keynotes like Bradley Horowitz for instance, the VP of product strategy from Yahoo!
If you’re planning on going there as well, let me know and we might meet up if you want. The event is not sold out completely just yet I think so get your ticket quick if you’re interested.