Whenever I’m staying at a hotel for work, I need to use the phone for really only one thing and that is to get a wake up call. Now, these hotel phones always have a large range of buttons on them so you can easily get to several types of services: styling, 24 hour dining, valet, redial, emergency, … This means you have to go over all buttons to find the one you need. The W hotel in Seattle has a very interesting button, which I hadn’t seen before: the whatever/whenever button. Now I find that really interesting, especially since I don’t care what all the other ones are for. The whatever/whenever service offers:
“50 yard line seats to a sold out Seahawks game? A day with a personal shopper at the flagship Nordstrom? A romantic seaplane ride over Lake Union? We’re on it. Just push a button on your room’s phone to reach us.”
I only used it for my wake up call, but I think all hotels should get rid of all these separate buttons (15 on this phone) and just have one: the whatever/whenever button, that would make life easier for us guests. Don’t expect me to dial any other line anyway :)
'Cross The Breeze 
Hehe :)
Every company with multiple product lines should have a direct whatever/whenever number (and e-mail address), so you don’t have to call a different number, or use a specific e-mail address for every different model or series of the product.
Good point! As the above comment states, why should the customer have to figure out the “routing”… make the service provider do it… and efficiently no less.