I don’t get it! PUB, the Belgian magazine on marketing, advertising and media show us a creative campaign from the agency ‘What If’ for a Pioneer navigation product. This interests me because it’s in integrated campaign with print, POS, tv, internet and a viral element running in 17 countries. And also, not unimportant as some […]

First things first, this really is a great book. I’m not done with it yet, so my review will be for sometime soon. This is more about a curiosity, as the book reminded me of a classic Stones album. Was it the ‘stickiness factor’ of both products? Well, it wasn’t actually. ‘Made to Stick’ reminded […]

The Twelve Consultancy – a PR consultancy themselves for the record – did a survey of some sort with 100 marketing directors to name the five key things that they want from their PR agency. This resulted in this list: A thorough understanding of their business and industry sector – the best PRs understand their […]

With top marketing bloglists popping up all over, from the ‘original’ Top 25 Marketing blogs from Mack Collier to Todd And’s Power 150. From the z-lists to Jaffe’s March Blogness, … I’m reading many blogs on marketing but if you would ask me which are the ones I like most, which are the ones that […]

For those who figured out my blog is named after a Sonic Youth classic… you’ll like this: youth sentiment on Youtube by Bart Van Belle – subscribed! [Via Pietel | Claudia] Technorati tags: youth, sentiment, sonic youth, youtube