The reverse outdoor

I think this outdoor campaign for the Peugeot Boxer is quite interesting and original. “For builders and other hard working people”.I do believe the reverse effect will make you try even more to understand the message compared to regular outdoor advertising which you’d probably just ignore. The campaign was created by Uncle (Grey) in Denmark.

[Via 24 & Marketing Alternatif]

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Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at

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