I think this outdoor campaign for the Peugeot Boxer is quite interesting and original. “For builders and other hard working people”.I do believe the reverse effect will make you try even more to understand the message compared to regular outdoor advertising which you’d probably just ignore. The campaign was created by Uncle (Grey) in Denmark.
[Via 24 & Marketing Alternatif]
Technorati tags: outdoor, advertising, peugeot, creative