More visual online shopping

Om Malik reports on a new shopping site called Browsegoods which should “trump their competitors”. The beta is live with shoes only for the moment, but I’m actually looking for some new shoes so I really am a potential customer here. And you know what, browsing is just fine and fast but finding what you want is something else. If you’re not looking for a specific brand or a type of shoe (like for sporting) where do you go? And also, you don’t have to click the ‘next’ button like with the classic experience but I found it still took quite some clicks to zoom in on an item.

Don’t get me wrong, I’m excited by these new types of online shopping but don’t feel like this is good enough yet either. Make it easier to find at least one item I like, and then add some Pixsta to it so I can browse more naturally between similar goods.

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