The influence of word of mouth

Ben McConnell at Church of the Customer blog points out the some research of BigResearch on word of mouth. Here it is:

Now that’s not new to many of us and if you ask me (sorry in advance for repeating myself) this cartoon brings the same message, but don’t you think it’s that more powerful?

powerofwom.jpg

Technorati tags: , , , , ,

Advertisements