The influence of word of mouth

Ben McConnell at Church of the Customer blog points out the some research of BigResearch on word of mouth. Here it is:

Now that’s not new to many of us and if you ask me (sorry in advance for repeating myself) this cartoon brings the same message, but don’t you think it’s that more powerful?


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Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at

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