We knew it was coming and here it is, MarketingProfs announced the second round of their Book Club. The book CK chose for this review is ‘The Origin of Brands‘ which is not a new book, but not less interesting for that matter. The Origin of Brands blog is on my RSS reader for quite a while and it’s always a good read. It looks like we’re up for an interesting exchange of experiences again, the group review is set for March 20th, be there. If you haven’t joined yet, you can still do so, here is all you need to know about the Book Club.
Hopefully I’ll be able to get the book in time this time, think I’ll buy a used copy at Amazon this time (starting at around $4). I just received a used copy from ‘Made to Stick‘ that I ordered earlier and that looks just fine to me. Fellow Book Clubber Mark Goren points out to Bookcloseouts where you can get it starting at $6 so you might want to take a look at that as well.
See you at the club.