Walking with the community

Quote from Mack Collier at The Viral Garden, a very good blog on marketing. Mack talks about the interaction between consumers and marketers in the new media age:

I think the idea of ‘The consumer is in control, get out of the way!!!!’ goes too far. The better solution is for companies to walk with their customers. By doing so, that gives us the ability to understand the path that the customer is taking, and then we have the ability to clear that path for the customer.”

Read on at The Viral Garden, it’s good stuff.

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