Dynamics of viral marketing

Emergence marketing points out to an interesting research on viral marketing today. Read the full report (PDF) here. It gives an interesting view on the (limited) role of influentials in viral marketing and exposes some of the potential long term effects related to word of mouth.

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Published by Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at https://crossthebreeze.com/about-cross-the-breeze/

2 Comments

  1. grapplica says:
    February 2, 2007 at 3:08 pm

    Reply
  2. dandurazo says:
    June 18, 2008 at 2:40 pm

    Interesting stuff, thanks for sharing!

    Best Wishes,

    Dan Durazo
    http://www.dandurazo.com

    Reply

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